To dyslexic children, letters and words can be incomprehensible, unpredictable, and thus terrifying things. The intent of this campaign, then, was to dramatize this fear for parents who may not know about or understand their child's dyslexia and to direct them to the International Dyslexia Association where they can get help.
The following is an installation-based idea to be placed in the children's reading sections of local book stores.
The extra-large version of Green Eggs and Ham is a physical hyperbole of the way even a historically short book can daunt a dyslexic child.
The extra-large version of Green Eggs and Ham is a physical hyperbole of the way even a historically short book can daunt a dyslexic child.
This is the front and only page of the book:
