Working with Kraft Canada's Tassimo brand team (which I may add is simply superb), the goals for this complete site redesign project were clear. Create an experience where the coffee, tea and other comfort beverage lovers could immerse themselves in this growing subculture, learn about the story(/stories) behind the brand, as well as easily discover and purchase the products via the site.
The site design also had to be responsive, especially for persons who wanted to get their coffee culture fix on the go and place orders for their favourite Tassimo beverage packs.
Here are some key pages from the experience.
The site design also had to be responsive, especially for persons who wanted to get their coffee culture fix on the go and place orders for their favourite Tassimo beverage packs.
Here are some key pages from the experience.
UX and Creative designDiscover the Beverage Pack product selection
UX and UI designMore than just a Beverage pack
UX and Creative designProceeding to Checkout
BTW, if you like Hot Peppermint chocolate.
Here is a recipe for you.
Here is a recipe for you.
Tassimo Canada
Trapeze Media
Keefe Lee
Kezia Payne
Mark Rozeluk
Ella Portyrala
Michael Vera
Andrew Sibley
Trapeze Media
Keefe Lee
Kezia Payne
Mark Rozeluk
Ella Portyrala
Michael Vera
Andrew Sibley
