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    The decision to work with a label that conveyed not only the visual attributes of snakes and the texture of their skin, but also the names of sna… Read More
    The decision to work with a label that conveyed not only the visual attributes of snakes and the texture of their skin, but also the names of snakes directly related to variations of the "India Pale Ale" style, was mainly due to the name of the brewery being Poison (Venenosa). This opened up several possibilities for associations, but since the India Pale Ale style is bitter, due to the extra dose of hop (Humulus lupulus), we observed a path of exploration of the snake theme and a link between the style and the name "Poison". This academic project was developed in the fifth semester of the Packaging Design subject of the graduation course in Graphic Design of the University of Visual Arts (Federal University of Goiás), led by Prof. Dr. Carlos Gustavo Martins Hoelzel. Read Less
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The decision to work with a label that conveyed not only the visual attributes of snakes and the texture of their skin, but also the names of snakes directly related to variations of the "India Pale Ale" style, was mainly due to the name of the brewery being Poison (Venenosa). This opened up several possibilities for associations, but since the India Pale Ale style is bitter, due to the extra dose of hop (Humulus lupulus), we observed a path of exploration of the snake theme and a link between the style and the name "Poison".

This academic project was developed in the fifth semester of the Packaging Design subject of the graduation course in Graphic Design of the University of Visual Arts (Federal University of Goiás), led by Prof. Dr. Carlos Gustavo Martins Hoelzel.


A decisão de trabalharmos com um rótulo que transmitisse não apenas atributos visuais das serpentes como a textura de sua pele, mas também nomes de cobras tendo relação direta com as variações do estilo "India Pale Ale", se deu principalmente pelo nome da cervejaria ser Venenosa. Isso nos abriu diversas possibilidades de associações, porém como o estilo India Pale Ale é de um amargor pronunciado proveniente da dose extra de lúpulo, observamos neste vínculo juntamente com o nome Venenosa, um caminho a seguir explorando a temática das serpentes.

Este projeto acadêmico foi desenvolvido no quinto semestre, na disciplina de Design de Embalagens do curso de graduação em Design Gráfico da Faculdade de Artes Visuais (Universidade Federal de Goiás), orientado pelo Prof. Dr. Carlos Gustavo Martins Hoelzel.

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