Responsive Spaces is a startup working at the intersection of technology and design — offering an integrated view on digital media system design.
They are specialists for innovative and captivating media solutions with a strong focus on realtime and collaborative systems, in virtual as well as in real spaces.
The concept behind the branding approach is to create a modular visual identity, mainly represented by a transformative logo as a tool to convey the message of a constantly changing sphere of new media. The aesthetic literally describes responsiveness as a quality of reacting quickly and positively with a goal to adjust to a given state or situation. The identity conveys the “connecting the opposites” philosophy by demonstrating the intersection of technology and design through a visual contrast, at the same time working as a coherent visual.