Intro
As a concept company providing the literal gift of vision, what name could be more appropriate than Oracle? An oracle is a divine insight, a glimpse of destiny; it is vision in the conceptual sense. Oracle is a distributor of classically styled optical accessories including glasses, frames, sunglasses, contact lens care, and travel accessories. The products, delivery, packaging, storage, and retail experiences holistically express Oracle’s brand principles of conversation and attention to detail.
As a concept company providing the literal gift of vision, what name could be more appropriate than Oracle? An oracle is a divine insight, a glimpse of destiny; it is vision in the conceptual sense. Oracle is a distributor of classically styled optical accessories including glasses, frames, sunglasses, contact lens care, and travel accessories. The products, delivery, packaging, storage, and retail experiences holistically express Oracle’s brand principles of conversation and attention to detail.
Clients
In urban areas, it is not uncommon to find retail marketing that has been customized to target the young professional. Clothing that is both professional and sexy, restaurants serving eclectic foods in sophisticated environments at moderate costs, and minimalist house-wares and furnishings that are reasonably priced and stylistically interchangeable.
This is a newly developing demographic, currently thwarted by the plunging economy, but destined to resurface. These are the 20-somethings; a group of young adults who have postponed a more static life (marriage, children, home ownership, etc.) in favor of extending their opportunities for exploration. Cultural shifts have coincided with a massive swell in information availability, leading to the development of a more speculative youth, one that is in no hurry to commit to the here and now.
These young adults seek out careers in destination cities, where they further cultivate a culture that suits their lifestyles and desires. Ambitious and career-focused, they spend their free time, energy, and money exploring their surroundings as one might when traveling. They’re looking to invest in a brand they can trust to work for them and products that will work with them.
In urban areas, it is not uncommon to find retail marketing that has been customized to target the young professional. Clothing that is both professional and sexy, restaurants serving eclectic foods in sophisticated environments at moderate costs, and minimalist house-wares and furnishings that are reasonably priced and stylistically interchangeable.
This is a newly developing demographic, currently thwarted by the plunging economy, but destined to resurface. These are the 20-somethings; a group of young adults who have postponed a more static life (marriage, children, home ownership, etc.) in favor of extending their opportunities for exploration. Cultural shifts have coincided with a massive swell in information availability, leading to the development of a more speculative youth, one that is in no hurry to commit to the here and now.
These young adults seek out careers in destination cities, where they further cultivate a culture that suits their lifestyles and desires. Ambitious and career-focused, they spend their free time, energy, and money exploring their surroundings as one might when traveling. They’re looking to invest in a brand they can trust to work for them and products that will work with them.
Differentiation
Optical accessories present a unique challenge, requiring balance between practicality and aesthetic, between necessity and desire. At Oracle, we aim to provide our clients with a refined solution that will appease their desire for thoughtfully designed experiences at a price point they can appreciate.
Oracle offers optical accessories made with quality craftsmanship that reflect the modernist, somewhat minimalist styles, favored by these young urbanites. The devil is in the details: fine stitching, double lining, unique joinery, and, perhaps most importantly, an opportunity for customization.
The majority of the products feature concealed customizable areas; these are an indicator of the client’s voice within the company. Our products are gender neutral, varied only by applicable proportion and each client’s stylistic preferences.
Optical accessories present a unique challenge, requiring balance between practicality and aesthetic, between necessity and desire. At Oracle, we aim to provide our clients with a refined solution that will appease their desire for thoughtfully designed experiences at a price point they can appreciate.
Oracle offers optical accessories made with quality craftsmanship that reflect the modernist, somewhat minimalist styles, favored by these young urbanites. The devil is in the details: fine stitching, double lining, unique joinery, and, perhaps most importantly, an opportunity for customization.
The majority of the products feature concealed customizable areas; these are an indicator of the client’s voice within the company. Our products are gender neutral, varied only by applicable proportion and each client’s stylistic preferences.
Philosophy
Oracle considers the experience of browsing, buying, and owning to be a package deal; a package that should be thoughtfully designed at every step.
Our business philosophy is founded on transparent practices in which the client becomes a part of the design of their product, practices centered on meeting the expectations of the client and delivering personal delight. Oracle does less to entice purchase and more to invite engagement.
Our products are designed to empower our clients by providing them with sophisticated aesthetics and quality designs that integrate seamlessly into their urban lifestyles.
Oracle considers the experience of browsing, buying, and owning to be a package deal; a package that should be thoughtfully designed at every step.
Our business philosophy is founded on transparent practices in which the client becomes a part of the design of their product, practices centered on meeting the expectations of the client and delivering personal delight. Oracle does less to entice purchase and more to invite engagement.
Our products are designed to empower our clients by providing them with sophisticated aesthetics and quality designs that integrate seamlessly into their urban lifestyles.
