Eleni approached Bryce to design a complete brand identity with emphasis on a memorable logo that has plenty of personality for her Nutrition practise based in London.
After talks with Eleni we found that she needed to establish and maintain trust with her patients. In order to achieve this, we needed to ensure her brand was professional and approachable yet still reflected Eleni's story. Eleni is of Greek Cypriot decent and her approach to nutrition is to educate her clients as opposed to giving them a long list of do's and do not's.
After some research we found that Oregano is a herb that is known for it's nutritional benefits and, for a long time has been used in Mediterranean cooking. We came up with the idea of a hand passing on the baton of 'nutritional' knowledge for her logo. In this case the baton being represented by a sprig of Oregano.
