INSIGHT:
They choose to be themselves without a care about what other people think.
They choose what they want even if the society is telling them what they SHOULD choose.
They are the Millennials. Their style, their rules, and their life are their individuality.
And for them, having the chance opt for things that makes them happy and anything that helps them express themselves is already a success.
Ergo, they’re looking for a brand that embraces this attitude, and that is willing to join them in celebrating their individuality.
Tanduay Select is a brand that sees the Millennial way as a success that needs to be validated and encouraged.
IDEA/EXECUTION:
“KaMillenial”
The TVC features a vignette of different Millenials (and even, Millenials at Heart) who embraces their individuality, along with a message that aims to inspire everyone to be themselves Select what makes them feel happy in order to achieve personal success.
Title: "Piliin"
Production house: Artillerie
Director: Krizzie Syfu
Agency: + Garlic
Creative Director: Connie Lazaro
Art Director: Lee Anne Zipagan and John Ojeda
Copywriter: Jan Jerbie San Mateo
