~ Vulpes Viator is the binomial nomenclature for "Traveller Fox," showing not only my own passion for change and exploration, but also my natural cunning and analytical thinking.
~ Since the popularity of foxes has increased since the 90's, and with several large companies using fox motifs, it's important to stand out.
~ The design has to match my own aesthetic. I like to keep things clean and modern, but not so clean that the piece seems untouchable. I prefer my work to feel "lived in," like my favorite spot on the couch on a rainy day.
~ After using redundant, unoriginal colors for years, the palette needs an update while continuing the "lived in" quality.