DURACELL MUSEUM OF THE OBVIOUS (MoTO)
The Museum of the Obvious was a virtual museum created to promote the launch of the new "pre-charged" rechargeable battery from Duracell. Viral videos were seeded on YouTube along with public stunts in major markets to drive traffic to the MoTO website. What made this battery unique was the fact that it came "pre-charged". That's right, your eyes heard right. The first "pre-charged" rechargeable batteries ever. Just buy and use. No need to pre-charge. Brilliant. Why didn't anyone think of this before? ADCD Silver Award in the interactive Category 2009.
Logo design for the prestigious Museum of the Obvious - MoTO.
Street teams promoting MoTO.
Street teams promoting MoTO.
Check out this video to learn more.
Learn about the benefits of sliced bread.
Another educational video. The football helmet.
The oven mitt.
This wouldn't be complete without rechargeable batteries.
