"Life Is Better" // 2015 Honda CR-V // Twin Cities

•

We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values with the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V and identified local businesses that aligned with the model as well.

This CR-V commercial features the 2015 Honda CR-V at Five Watt Coffee, a trendy coffee shop in the Kingfield neighborhood; Twin Town Guitars, a local music store “by and for musicians;” and The Grand Ole Creamery, a favorite of Twin Cities’ locals that serves super-premium ice cream and other delicious treats.

fivewattcoffee.com/

twintown.com/
grandolecreamery.com/

Agency: Tier10
Client: Greater Twin Cities Honda Dealers
Campaign: "Life is Better"
Vehicle: 2015 Honda CR-V
Duration: :15 Seconds
Filming Location: Twin Cities
Date: August 2015

Director: Scott Rodgers
Director of Photography: Erik Motta
Editor: Devin Leisher
Assistant Editor: Alex Campuzano
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Liza Smith
Account Director: Scott Fletcher
Account Executive: Sean Williamson