For this student project, we had to create a full Corporate Identity for Metro eBike, an interactive app, a bike station and a brand story. Metro eBike is an electric Bike company that has dedicated stations with dedicated routes. I designed my app so that you could select either tourist mode or normal mode. There was a automated voice that would inform you about your surroundings and your destination. 

There are on route experiences like receiving discounts on food and drinks at certain restaurants and cafes. My unique selling point is to have a fun, safe amd educational experience. 

I used funny characters, colloquial language and bright colours to portray that fun experience!  

Your bike is simply unlocked via the app after you have bought your pass.