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CLICK Festival generative posters


CLICK Festival generative posters
2017

In school, we had the assignment to create a design system that could be useful for a self-chosen client. I decided to work with the Helsingør-based festival CLICK, which focuses strongly on electronic music, art performances, installations and talks. This festival is very forward-thinking in it's approach to the festival format, and therefore I figured it could use a new take on the classical festival poster, which they have had the past many years. 


In Processing I created a system that lets the festival, and potentially the audience, create their own posters. The look of the poster should be somewhat spacy with a kind of planet that consists of gradients in the background, while the typography should have a more simplistic approach to it. However it was also my intention to make it visible, that this in fact is generated by a computer - therefore the randomness in rotation, placement and font use. 

Opening the programme, one is presented with a randomized poster with opportunities to change colors. Text and background can be changed by color wheels, while a spare in the background gets a randomly generated gradient each time a button is clicked. The lineup is customizable as well and not wrote in the usual festival poster hierarchy. By clicking on a button, the order of the lineup will change, and a slider with a random seed changes the rotation and fonts. When finished, the poster can be exported for further use. 

With a programme like this, CLICK Festival would be able to have unique posters spread over the country, not two being identical.



 
The interface with a series of options for customization.





A look into the coding in Processing 3.




Examples of generated and customized posters.






THANKS! 
Amalie



CLICK Festival generative posters
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CLICK Festival generative posters

3
104
0
Published: