30 Anderson Street - South Yarra
'Distinct sophistication'
Brand strategy, visual and verbal language.
Approach
A property such as this has the ability to transcend all expectations by providing a lifestyle of perpetual abundance in every form. Three impeccable residences designed through a distinctly unique architectural lens - set in one of Melbourne's most aspired inner city suburbs required an identity that captured the very essence of this upmarket development. A study into the buildings architecture and the surrounding locale revealed an elemental foundation on which the brand was conceived.
Brief
No other development in the area could provide the level of design, sophistication and return on investment when compared to 30 Anderson Street. The nature of the building provided a differentiation in itself and proudly stood out from local competition. The brand had to express
these factors through every nuance of communication, visually and verbally.
these factors through every nuance of communication, visually and verbally.
