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    About

    Initial label design for a Pepsi Limited Time Offer designed while working at brandimage.
    Published:
Pepsi Rookie
Logo, Packaging

Pepsi was launching a limited edition flavor and promotion in partnership with the NFL that leverage the idea of a rookie flavor being added to the roster. My solution was to capture the hype of being the best rookie by the use of elements associated with being in the spot light on the field.

Agency: brandimage