Ikea - Happy Inside
Happy Inside - IKEA

I was approached by Stink to solve the problem of filming 100 cats in a real IKEA store.  We needed them to be regular house cats, not perfect show animals.  Added to the problem of the scale and size of the store, I knew we were in for a major headache.  

2 weeks of frantic casting and hiring and we were ready to shoot, 15 trainers, 108 cats, 7 cameras and the worlds largest pot of coffee.  3 nights of shooting later and the result was..... beautiful.
CREDITS
Agency - Mother London
Production CO. Stink



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Ikea - Happy Inside
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Ikea - Happy Inside

IKEA lets 100 cats loose in Wembley Store, we film the results!
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