This new e-mail layout was proposed in Guerreiro's Brand Book by School/SS99 and was developed and executed by me while I worked in the marketing and communication team at the Guerreiro jewelry. The following are three different e-mails I created introducing this new concept for the brand's communication.
As black and white are Guerreiro's main colors, we worked on two different layout proposals: one mainly black and the other one mainly white. Based on the mood of the products being advertised and the color scheme of the campaign image we choose between one version or the other.
Special thanks to my fellow team members who guided and curated this project: Priscila Wiegandt, Head of the E-Commerce, Carmen Marie, Head of the Style Department, and Mariana Medeiros, Head of the Marketing and Communication team.
