Amnesty International
Campaign Refresh option
Campaign Refresh option
Cardboard is not only used for the medium ofbeggars, but can also be used as an advocacy tool to bring about awarenessthrough creativity.
My idea stemmed after researching Amnesty International- I never came across a campaign were Amnestydid something, or sold inorder to gain something. They rather worked on empathyand sympathy, and this is what I did not wish to do.
I always wanted to be different, and as doing so, I lookedfor items that could be sold, that would portray a message on poverty, yetstill bring an income to Amnesty, whilst spreading a message.
Airfreshner's would be relevant as by buying an airfreshner allows you to give someone a fresh start.
I always wanted to be different, and as doing so, I lookedfor items that could be sold, that would portray a message on poverty, yetstill bring an income to Amnesty, whilst spreading a message.
Airfreshner's would be relevant as by buying an airfreshner allows you to give someone a fresh start.
This was the Logo used when my class members and I went to the streets, making a difference.
Front Design of the Airfreshners
Back Design of the Airfreshners
Above and below shows the back and front of a designed Amnesty International brochure. The pictures used were of my class members and myself taking the streets with boards that had statistics on poverty. It was a simple implication of us taking a step towards stopping poverty in our area.
