RACHEL'S Burger joint
Back in 2016, we were approached by Shanghai-based restaurateur Franck Pecol with the task to re-create the branding and identity of one of his many businesses, burger joint Rachel’s, which had been opened for a year and a half but was yet to reach its full potential.

We then developed the new identity of Rachel's around references of retro American diners and worked with Beijing-based designer Monkey Ben to create the mascot of the restaurant. Our creative output injected a friendly, homey, yet funky vibe into the venue.

We were responsible for the design of all branded items, including menus, coasters, packaging, stickers, staff caps, etc. We also created a huge fresco and window signs to spruce up the interior design.

The new image of Rachel's delighted trendy gourmets and was well-liked on social media. Although Rachel’s has been withdrawn from the market, its unique branding and mouthwatering offerings are still being missed.
Here's to you Monsieur Pecol!



RACHEL'S Burger joint
941
9,350
44
Published:

RACHEL'S Burger joint

Branding & Identity for a F&B place
941
9,350
44
Published:

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