NIKE JDI 2016
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Illustration
We were happy to join the teams (Nike, W+K Shanghai & Bloc Productions) behind the Just Do It campaign and to help create 6 different backgrounds for the images shot in Shanghai, Beijing, and Taiwan.

With each shot linked to a specific discipline, the challenge was to use different materials for each of them, while maintaining the cohesiveness of the series.

Thanks to the great talents and synergy across teams, the campaign was strong, dynamic, and inspiring.

Pictures by Paul Calver.
Client: Nike

Agency: W+K Shanghai

Production: Bloc Productions

Photographer: Paul Calver
NIKE JDI 2016
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NIKE JDI 2016

series of murals for Nike Just do it campaign
265
3445
16
Published:

Creative Fields

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Attribution, Non-commercial, No Derivatives

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