We were happy to join the team behind the JDI campaign (Nike, W+K Shanghai & Bloc Productions) to help create the 6 different « Just Do It » backgrounds shot in Shanghai, Beijing & Taiwan.
Each shot was to be linked to a specific discipline.
The challenge was to use different materials for each one of them, keeping an eye on the cohesion of the whole project.
Thanks to great talents gathered and passionate team work, the campaign was made a very strong, dynamic & inspiring one.
Pictures by Paul Calver.
Agency: W+K Shanghai
Production: Bloc Productions
Photographer: Paul Calver