hei brand
It was designed as the new store-restaurant concept for Rompetrol filling stations, aiming to fulfill shop & gastro needs. The customers can catch a tasty break in one of the 97 restaurants, no matter if they are in hurry or have time to relax.
The new concept was developed to fully enhance the potential of the station new look and to contribute to the increase of non-fuel sales. The portfolio of products offered to Rompetrol customers was diversified and improved, both in the store area and in the restaurant area. "hei"offers free WI-FI in a dedicated area and some "hei" stations have car wash services.
"hei" is designed as a fresh and communicative brand that stands for quality of its services and contributes to the quality of the customer’s life. It focuses on stimulating the senses and fulfilling the sensory path by pleasing the sight, touch and taste senses, so that the customers can engaged with it on an emotional level.
