Human Organ Preservation Effort Campaign

It’s hard to talk about organ donation. Because nobody likes to think about death. But many people don’t realise that our bodies will be ‘donated’ to insects anyway. By engaging potential donors with humourous stories about how these insects tear down and consume our bodies, we turn organ donation into an easy choice: Do I donate my organs to save a fellow human being? Or leave them to insects to be abused?
Agency: DDB SIngapore 2012
Copywriter: Adrian Leong
Photographer: Allan Ng (Republic Studio)
Digital Imaging: Digitalis
Client: Human Organ Preservation Effort