Ringo is a brand of one of the special foods from West Java, the Moring.
Moring which stands for Cimol Kering (Fried Cimol) is made from tapioca flour as the main ingredient of it. The flour then made into a dough, shaped thin and fried until it’s get crunchy.
The special feature about this snack is that is ready to eat without losing its great taste and quality.
The aim of this project was to reflect this features through the packaging and brand identity targeted to a young Indonesian market.
Illustration for Packaging
The main focal point of the packaging is the illustration, which is focussed around it’s mindblowing taste. The structure of the illustrations combines the photo of the snacks with vector illustrations that visualise the mindblowing taste of the snacks.
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