My initial pitch to my client was to create some custom type surrounded by Louisiana iconography. The further I got into the project, the more I wanted to focus on the things that felt more familiar. The target audience for this podcast is actually locals, so I decided to use more detailed Acadian illustrations to give it friendly, "at home" connotations, versus icons which felt a bit too cold and sterile.

This project had a quick, 1-week turnaround, and the client was ecstatic about what I was able to deliver.