CAR EMERGENCY BOX
Featured In
Graphic Design



why:
After the world's biggest disaster, the lost fishing industry wiped out jobs. We questioned how we could re-create the industry in Tohoku again.​​​​​​​
why:
世界最大の災害が起こった半年後、生き残った被災地の人たちは水産産業が失われ仕事がなくなったことに苦しんでいた。どうやって東北に改めて産業を創造するべきか。





















how:
We questioned how Tohoku could draw a future to have the largest disaster prevention industry in the world.
how:
世界最大の災害が起こった東北が、世界最大の防災産業を生む未来は描けるだろうか。

























"CAR EMERGENCY BOX" is a car-accident-prevention-kit, as one of the series of "THE SECOND AID", a disaster prevention kit created upon collaboration with Kohshin Trading Company in Sendai, Japan. The kit reflects the developer's actual experience when he was stuck in his car due to a snow storm. It is a compact and stylish design which can be stored in the car dashboard. It includes the minimum essential items such as a heating pad and portable toilet, where the manual book for car-emergency includes the output of "OLIVE", a wiki-style web product launched by NOSIGNER just 40 hours after the Great East Japan Earthquake, made to share tips and knowledge useful in the event of an accident.

「CAR EMERGENCY BOX」は防災セット「THE SECOND AID」に次いで仙台市の高進商事と共同開発した車内防災キットです。大雪時に車内に閉じ込められてしまった開発者の実体験が製品に生かされており、ダッシュボードに入るコンパクトでスタイリッシュなデザインになっています。カイロやトイレなど、緊急時に必要な最低限の物資に加え、NOSIGNERが東日本大震災発生から40時間後に立ち上げた災害時に有効な知識を集めて共有するwikiサイト「OLIVE」のノウハウを自動車トラブルを中心に抜粋・加筆した「車用非常時マニュアルブック」も付属し、自動車での災害に備えることができます。












now:
A gradual increase in sales, where tens of thousands of sets were sold as the best-selling disaster prevention kit. But this isn't enough.
now:
ベストセラーの防災キットとして累計数万セットを売上げるが、まだまだ足りない。














Although it was developed with the Tohoku disaster-affected company that had no experience in the selling goods, it gradually increased its' sales and sold tens of thousands sets as a best-selling disaster prevention kit. Awarded with design awards worldwide, the lineup is gradually increasing. However, it is still insufficient to build a disaster prevention industry. It is especially important now as the memory of the earthquake is silently disappearing, which makes this even more necessary now to develop for the future.

商品を販売した経験のない東北の被災した会社との開発でしたが、徐々に売上を伸ばし、ベストセラーの防災キットとして数万セットを売上げました。10を超える世界中のデザイン賞を受賞し、徐々にラインナップが増えていっています。しかし東北の防災産業の構築にはまだまだぜんぜん足りません。震災の記憶が薄れている今こそ、これからの発展が必要な状況があります。

















what:
CAR EMERGENCY BOX

when:
2016
who:
Art Direction
NOSIGNER (Eisuke Tachikawa)
Graphic Design
NOSIGNER (Eisuke Tachikawa, Toshiyuki Nakaie)
Client
Kohshin Shoji Corporation
Photo
NOSIGNER (Kunihiko Sato)


NOSIGNER™ : social design for evolution.

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CAR EMERGENCY BOX
1562
21196
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Published:

CAR EMERGENCY BOX

"CAR EMERGENCY BOX" is a car-accident-prevention-kit as a series of "THE SECOND AID," a disaster prevention kit upon collaboration with Kohshin T Read More
1562
21196
54
Published:

Tools

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Copyright Info

Attribution, Non-commercial, No Derivatives

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