Red Robin Summer 2010 Promotion
Digital Campaign
The Red Robin Summer 2010 Promotion ran under the same "Answer the Call" campaign as the Spring 2010 promotions. Using their photography and all graphics within the Red Robin brand standards, I designed all digital components, including an email template, web graphics (FFEs), Facebook graphics, and rich media banners.
Digital Campaign
The Red Robin Summer 2010 Promotion ran under the same "Answer the Call" campaign as the Spring 2010 promotions. Using their photography and all graphics within the Red Robin brand standards, I designed all digital components, including an email template, web graphics (FFEs), Facebook graphics, and rich media banners.
Email with "Answer the Call" campaign look and feel.
Counterfeit banners. To further push the "Answer the Call" campaign, we created banners that respond to each other without a single space. This example is a 728x90 with a counterfeit banner of a woman at a spa.
The burger yells "Red Robin!" and waits for a response.
The woman at the spa in the counterfeit add replies with "Yummm™," further reinforcing the client's famous mnemonic.
The second half of the promo is revealed on the final frame.
The synced banners are two separate banners (a 728x90 and a 300x250) that communicate with each other like the counterfeit banners, however, these expand to show the user additional information about each promotional item.
The burger yells "Red Robin!"
The spa woman responds with "Yummm™."
The spa woman ad turns into the second promotional item, allowing the user to click on either banner to expand to view additional information.
Expanded rich media banner with a slider to view each promotional item separately and the TV spots.
Burger graphic for the Red Robin FFE/website.
Chicken sandwich graphic for the Red Robin FFE/website.
Chicken sandwich graphic for the video player.
