2011年3月11日14時46分。東日本大震災が発生しました。これはM9.0を記録する、日本の観測史上最大の地震であり、被害総額は世界史上最大の災害でした。多くの人が住む日本の東側沿岸部に甚大な被害を及ぼし、巨大な津波による壊滅的な被害、福島原子力発電所の事故、18,434人もの死者・行方不明者数を記録。この100年における世界史上最大の災害となってしまった2011.3.11の東日本大震災。そんな中私達は、ライフラインが絶たれてしまった状態の被災者をすぐに救援しなければならない状況にありました。​​​​​​​デザインを用いて出来ることはほとんど何もありませんでした。しかし、こんな時こそ、人の創造性の可能性が輝く時だと信じたい。そう思っていました。

As a result of seeking the Internet for several hours since the occurrence of the Great East Japan Earthquake, we realized there were many who wanted to help the affected areas in the same way. Such people were sharing information; however, as it was a colossal disaster, the speed of information uploaded was too rapid to keep track. There was a need for a place to store and organize this useful information together. We, therefore, decided to create a wiki site.​​​​​​​ OLIVE is a wiki site that gathers and shares practical knowledge during a disaster, which was created just 40 hours after the Great East Japan Earthquake. With NOSIGNER's wish: "Live on, Japan", the project was named OLIVE, derived from the letter "O" (an emblem of the Japanese national flag) + "LIVE" (to live on). Ideas were quickly gathered with help from worldwide, on how to build necessary things to survive in affected areas without the supplies. OLIVE achieved over one million page views within three weeks, where information was estimated to have been delivered to at least 10 million people, thanks to the Ministry of Health and Welfare, television stations, newspapers, and other platforms. OLIVE has been translated by volunteers into English, Chinese, and Korean, and is still expanding today as a database of disaster countermeasures using collective intelligence.