On an Era where we talk about direct and minimalist messages, Infographic Animations are standing out in the way they communicate, entertain and inform. Summary images – that symbolically represent reality – tell stories through their expression, movement and elements relationship, elucidating and dynamically explaining something potentially complex. These animations make use of many communication strategies, luring in the most curious attention, raising awareness among the most attentive, and teaching the less informed on a certain theme or context. Regarding the works on the Masters Degree in Marketing and Publicity 2015/16 at Escola Superior de Comunicação Social, the present thesis intends to develop and study the typology of Infographic Animations and their contribution to Brands. Bearing in mind its communicational objective, a brand can choose between an editorial or brand-centered Infographic Animation, na exploratory or narrative approach, or between an illustrative or minimalist genre. Like these three examples there are many other variables that can change the focus of an Infographic Animations. In order to exemplify all these variables, a matrix was developed identifying all the formal and expressive resources that make an Infographic Animation. A group of 40 online Infographic Animations, with diverse themes, was used to test this matrix. It is a convenience sample, chosen through a non probabilistic analysis. After the inductive analysis of the sample using quantitative and qualitative techniques, conclusions reveal the importance and contribution of Infographic Animations to Brands. An Infographic Animation, objectively and briefly explaining the study of this thesis, was developed on the last part of this work.
This is an infographic animation that resumes my thesis about
"Infographic Animations - their typology and contribution to brands"
http://repositorio.ipl.pt/handle/10400.21/6957
