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    NOSIGNER designed packages for {tabel}, a brand to introduce Japanese original herbs and wisdom of living. The package is illustrated with each d… Read More
    NOSIGNER designed packages for {tabel}, a brand to introduce Japanese original herbs and wisdom of living. The package is illustrated with each distinctive color (pink, greenish yellow and blue) and picture of each herb like a plant specimen, which delivers you an image of smart/professional research on herbs. Each color gives us a typical image, for example, pink=warmth/power charge, blue=calm down/purifying, greenish yellow=relaxing. It will visually tell its effect-efficacy without words and help you to choose which herb is good for your current condition/feeling by intuition. Refurbishing the out-dated image towards traditional herbs, the package expresses its brand concept like "authentic Japanese wild herbals," "wisdom of living," and "organic." Read Less
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{tabel}
NOSIGNER designed packages for {tabel}, a brand to introduce Japanese original herbs and wisdom of living.
The package is illustrated with each distinctive color (pink, greenish yellow and blue) and picture of each herb like a plant specimen, which delivers you an image of smart/professional research on herbs. Each color gives us a typical image, for example, pink=warmth/power charge, blue=calm down/purifying, greenish yellow=relaxing. It will visually tell its effect-efficacy without words and help you to choose which herb is good for your current condition/feeling by intuition. Refurbishing the out-dated image towards traditional herbs, the package expresses its brand concept like "authentic Japanese wild herbals," "wisdom of living," and "organic."

日本に古くから薬草として生えている植物を使った伝統茶のブランド{tabel}のパッケージデザインをしました。食品の表示規制法により、効果効能を書くことができないため、直感で自分の体質や気分に合ったお茶を選ぶことができるような色を使っています。薬草を標本図鑑のような写真に収めることで、100年前の植物研究所のような空気を出し、「古来の薬草」「健康の学び」「オーガニック」といったブランドコンセプトを表現しました。
Art Direction: Eisuke Tachikawa (NOSIGNER) 
Graphic Design: Eisuke Tachikawa  (NOSIGNER) 
Client: {tabel}
Photo: Lyie Nitta (NOSIGNER)
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