To change Tokyo from being known as the city with the highest probability of disasters, to the city that is the most ready for it.
Tokyo / Yokohama ranked as the world's worst at-risk cities for disasters, indicated by Re Group of Switzerland.
Number of households in Tokyo in 2016.
We created disaster prevention books that can be enjoyed by everyone, distributed to all 6.4 million households in Tokyo.
Total number of TOKYO BOSAI books issued by 2017.
NOSIGNER collaborated with Dentsu designing and editing the disaster prevention book "Tokyo Disaster Prevention", which was distributed to all households in Tokyo, exceeding 6.6 million and issuing 8.03 million copies. Considering this book to be a universal design, we used warning colors of yellow and black stripes as key icons, designed so it can be easily found when needed, while using manga to simulate disasters that clearly illustrate coping methods. Regardless of whether children or elderly people use this book, we emphasized entertainment, in order to raise the interest of people with low disaster prevention consciousness. A total of about 40 pages of this book has the same contents as "OLIVE handbook to protect lives" previously issued by NOSIGNER.
The image of the term "disaster prevention" in Japan has now changed, where it has resulted in many disaster prevention projects to emerge.
Yellow and black disaster prevention project that we have not designed (might have influenced).
When searching "防災＝disaster prevention" by Google image search, not only does TOKYO BOUSAI come out at a considerable rate, but considerable projects use yellow and black colors in the same style as us after TOKYO BOUSAI.
OUR RELATED PROJECTS