Do-It-Yourself ATM is an offline interactive advertising for Bank of the Philippine Islands. The structure of the DIY ATM came from a video uploaded by Just5mins on Youtube. I incorporated the Just5mins' concept to the BPI Easy Saver account. I'd like to encourage the market that the BPI Easy Saver account is as easy and convenient like the DIY ATM.
I incorporated the look of their actual ATM with my design, including the colors, font and texts.
The DIY ATM will be placed in an envelope with its poster and instructions in selected lifestyle magazines. The material that will be used for the DIY ATM is a glossy cardboard that is also used in office boxes, and heavy duty envelopes. Pre-Scoring and Paper Perforation will also be done to give convenience in creating the DIY ATM.
SketchUp: Renzel Razon
This project is for my Interactive Advertising subject at the University of Santo Tomas. For academic purposes only.
