DESIGNING A SPORTS TEAM
The Inaugural 2017 Brisbane Lions Women's Team
Spanning 12 months, this case study showcases the many campaigns and executions for the Brisbane Lions Women's Team.
From their initial licence and uniforms to their Grand Final and Best+Fairest, I was tasked with developing a unique aesthetic that was striking, bold and adaptable.
APRIL 2016 - AFLW LICENCE APPLICATION DOCUMENT
Finalist - 2016 BADC Communication Design - Annual Reports/Prospectus
Role - Design / Art Direction
Produced - A4 Presentation Document
JUNE 2016 - AFLW TEAM ANNOUNCEMENT
Role - Design / Art Direction
Produced - eDM
JULY 2016 - JUMPER DESIGN
Role - Design / Art Direction (Concept Only)
Produced - Art Direction
NOVEMBER 2016 - MEMBERSHIP CAMPAIGN
Role - Design / Art Direction
Produced - Poster, Membership Letter, eDM, Webskins, Hero Sliders, MRECs, Video Endslides, Social Media
JANUARY 2017 - SEASON COUNTDOWN
Role - Design / Art Direction
Produced - Social Media Artwork
FEBRUARY 2017 - ROUND 2 SCORE UPDATES
Role - Design / Art Direction
Produced - Social Media Artwork
APRIL 2017 - GRAND FINAL CAMPAIGN
Role - Design / Art Direction
Produced - Social Media Artwork, Lions.com.au Hub Page
MARCH 2017 - BEST AND FAIREST
Role - Design / Art Direction
Produced - eDM, Booking Forms, Social Media, Webskins, MRECs, Event Signage, Event Program, Event Table Cards, Award Certificates, Media Backdrop, Social Media Winner Artwork
