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    Protecto paints, is a recognized brand at Central America. The old logo was designed 15 years ago and we needed to change the category tendency f… Read More
    Protecto paints, is a recognized brand at Central America. The old logo was designed 15 years ago and we needed to change the category tendency for all the region redesigning this logo. With this new look we found a brand new way to speak about decoration and creativity, the opportunity to choose, mix and create colors. Read Less
    Published:
Client: Kativo, Protecto Paints.
Art Directors: Roberto Leitón | Kenneth Prieto.
Creative Director: Manuel Chacón.
Designer: Marianella Snowball.
Account Manager: Angie Alpizar.
Agency: Tribu DDB.

Protecto paints, is a recognized brand at Central America. The old logo was designed 15 years ago and we needed to change the category tendency for all the region redesigning this logo. With this new look we found a brand new way to speak about decoration and creativity, the opportunity to choose, mix and create colors.
 
Old logo.
 Typography Selection.
Isotype Sketches.
Logo Sketches.
New Logo.