We were asked to create a visual identity for a family office. Of French origin, the family have been in Asia for over a decade and wanted to reflect both their history and passion combined with Asian nuances.
We created a minimal and subtle identity that can be used in a number of ways. We developed the identity across communication collaterals.
- Olive trees are an everyday visual and olfactive element of my childhood and also an omnipresent aspects of my motherland, the Mediterranean coast.
Water and the Mediterranean are ubiquitous to my childhood and also to my post teenage years, notably as an element of sailing which I’ve been practising since the age of 10. The Water element also represents the journey have been on since I left the South of France after high school.
Roving and probing (geographically and socially) are inherent characteristics of my personality and life. I’ve always sought for the place and opportunities to satiate my on-going search to define myself and my ideal. I am sailor, not only by its literal meaning but also figuratively in the sense that I am comfortable outside my comfort zone, and also roving around different environment and comfort zones.
