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    About

    Visual identity for City of Oleśnica
    Published:


ABOUT CITY OF OLEŚNICA

Oleśnica is one of the biggest and oldest city in Lower Silesia in south-western Poland. Located about 30 kilometers northeast of the Silesian capital Wrocław. It has been a stop on an important trade route to the Greater Poland region. Oleśnica is also an important place of economic, social, cultural and administrative life in Lower Silesia.The total population in Oleśnica was estimated at 37 thousand people in 2015.

PROBLEM

A long-standing problem with the creation of a functional and consistent system of visual identification and a graphic sign that would become the official symbol of the city. One of the main problems is the use of the coat of arms, which through numerous and detailed patterns created problems with readability and transparency on various levels.



 
 
MAIN GOAL
 
– Create new official sign of Oleśnica city
– C
onsistent system of visual identity in brand book 
– Full complete of prints graphics
– Timeless and functional design

– New website
– New promotional film
 
 
MAIN GUIDELINES FOR NEW LOGO
 
– Minimalism
– Modern signet
– History of city
– Reference to the city

– Functionality
– Without shapes from city coat of arms