One of my favourite and best received projects created for LUU, our International Women’s Week campaign, was about inclusivity through differences and coming together to celebrate successes. The ethical grounding of this brief gave it so much momentum for me and allowed me to grasp very quickly the tone of voice this project required. 

Expansion into digital assets required a slight stripping back of the design elements, in order to maintain clarity at such small scales. A set of Twitter graphics were created to celebrate a number of women, doing incredible things within LUU and the University. Because photography was often inconsistent (and sometimes non existent), I created a shape element onto which text could be placed. Small elements from the central concept of the campaign were used as anchors, or stickers if you will, holding the text frame in place within the design.