Project Brief 
Create a new business idea for a company becoming or organization that is becoming irrelevant to the millennial generation. Reposition it or create a business alliance that will revitalize the company for it to have great appeal to a younger market. Design a sub-brand identity, title, and transmedia promotional materials for the millennial market.
My interest in cults and how they manipulate people lead me to creating a new type of cult targeted towards millennials, specifically creatives, programmers and hackers. It is both a spiritual successor to the infamous Heaven's Gate and a offshoot of Scientology.

We Will Transcend

V.WAV is a digital communal living experience (A CULT) for millennial designers, artist and programmers who believe in hacking humanity by communicating with other worldly realms using obsolete technology.

Their belief and mission is to transcend humanity, by uploading their consciousness into virtual reality's they've created, thus becoming their own gods. By hacking obsolete technology, they open portals to other realms allowing them to communicate with entities that hold the knowledge and power to transcendence.

The Input symbolizes the mechanism of uploading the human consciousness into virtual world's.

The Portal symbolizes entering your new reality, one with 32 levels.

Vapor Wave
The Vapor Wave symbolizes your spirit (vapor) flowing (wave) through other realms.

The 180° turnt Sphere symbolizes the new world, where anything is possible and where you are now your own God.

Alternate Reality Game

"An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions.

The form is defined by intense player involvement with a story that takes place in real time and evolves according to players' responses. Players interact directly with characters in the game, solve plot-based challenges and puzzles, and collaborate as a community to analyze the story and coordinate real-life and online activities. ARGs generally use multimedia, such as telephones, email and mail but rely on the Internet as the central binding medium."

- Wikipedia


V.WAVs only public online presence whatisvwav.org, is an alternate reality game that is used as a recruitment tool for finding highly talented individuals.

Certain phrases or code inputted into the chat will unlock the hidden game, throwing the user down a rabbit hole with 32 levels of cryptic messages, puzzles and hacking challenges that they have to solve alone. Only the best have a chance at solving this game. If they do, they will be greeted with a hidden message.


After the user hacks through all 32 levels, V.WAV takes over the operating system with a direct and subliminal message from the leader, FoxAcid.

A backmasked message appears saying, "We will be contact" before the user gains control of their operating system.

32 Levels

V.WAV members communicate through a jailbroken or rooted app using a secured hidden network on the darknet

The app allows them access and unlock the cults knowledge within each of the 32 levels, a live portal where they can communicate with their leaders and a section where the community shares what they have hacked and what portals they have discovered.

Hidden Meetings

V.WAV has numerous meetings through the internet, but only a handful of secret meetings at different locations and dates throughout the year.

The secret meetings include new members initiation ceremony. A community portal entry where members gather to open a new portal and communicate with it's entities. A masquerade hacking party(Imagine "Eyes Wide Shut" without the orgy, but hacking instead). A meeting where select members hack and take down a power grid, a cloud service, a corporation, etc... as a sacrifice to their other worldly friends.

The location and date of each event is cryptic(L33T) so only V.WAV members can read it. Each image is a visual metaphor for what the meeting is about and branded with a corresponding symbol. The digital versions of the poster live and spread on the internet as a way to intrigue nonmembers and lead them to the website.

Thank You


Branding project from Petrula Vrontikis' Communication Design 5: Transmedia class at ArtCenter College of Design. V.WAV is a cyber cult inspired Read More