Krys Ha's profile

TAZO

Krys Ha
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TAZO
Full–Leaf Teas
TAZO Full–Leaf Teas packaging was done with a younger consumer in mind. With the bright colors and vector based tea–leaves pattern on the label, the tin cans stand out among the other tea packages. The colors were chosen, not only for their ability to stand out, but also to represent the amount of caffeine the different teas have: the cooler colors have less while the warmer colors have more. Rather than using pictures of teacups, the tea–leaves pattern was created for a more clean and cohesive look throughout the family of products.
tazo tea Tea Packaging Food pattern leaves vector
tazo tea Tea Packaging Food pattern leaves vector
tazo tea Tea Packaging Food pattern leaves vector
tazo tea Tea Packaging Food pattern leaves vector
The execution of this project is not for profit, this is a school project that was assigned in order for me to develop design skills in terms of re–branding and packaging.
TAZO
Published:
Krys Ha's profile

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Krys Ha's profile
Brooklyn, NY, USA

TAZO

The redesign of TAZO Full–Leaf Teas packaging was done with a younger consumer in mind. With the bright colors and vector based tea–leaves patter Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives