Creative Beards is a small filmmaking company based in the Netherlands. They asked to create an identity that didn’t have any film rolls, camera’s and director seats in it. Their identity is based on display colours, the joy of creating and beards.
The colours are about the contrast between screen and the real world. Their physical identity is printed in very bright spot colours to match the RGB colour space of a computer screen. (Some are mixed with fluorescent colours). The online identity is the opposite of the offline identity. Instead of using very bright colours they are softer and easier on the eye. So on the screen we tried to match the real world and in the real world we tried to match the screen.
The joy of creating is represented by a set of teared shapes, which can be combined in all kinds of collages. In this way the Creative Beards can always create new images within their identity and still be recognized. And last but not least by tearing the paper we created a hairy and rugged feel. The Beard in Creative Beards feel.