Perfect Getaway
For this brief we had to design a survival or starter kit for a niche target market. I chose to target women who dislike camping and have partners who absolutely love it. They would prefer to live in luxury when they go away instead of ruffing it out in nature.
My kit is a survival/ sabotage kit gives these particular woman the opportunity to agree to go on a camping trip with partner in order to impress him. While in actual fact they are secretly sabotaging the trip so that he is forced to move to a nearby hotel or cabin.
This kit consists of three phases that they will need to implement in order to get closer to their luxury cabin or hotel room. The Counter act part of the kit enables them to live in comfort while they can watch your partner suffer.
The kit is design is a woman's toiletry bag. It is made of olive green canvas used for tents with a buckle for the hook, so she looks the part for camping. While the inside has all the tools to sabotage the trip which are hidden in her ‘personal toiletries’ so he won’t be suspicious of anything inside. It is designed to camouflage their intent and prevent conflict but they still will need to make sure you don’t get caught completing each phase of the kit.
My logo is a mountain range with the journey from camping into a cabin within the mountains and the 5 stars are used because she will get her luxury accommodation if she uses this kit.
