In conjunction with the launch of Starbucks Summer Frappuccino drinks, a digital campaign was launched to invoke some summer fun.
After logging into the site with a simple Facebook integration, users will be able to choose an emoji that best describes their mood for the day.
Working like a digital scratch card, scratch the emoji sticker to reveal the daily prize.
Members can also share on Facebook to gain another play and win another reward
Some of the prizes that were given out:
Various banners were created to generate buzz for people to play the game.