“Youth Culture Matters” is a non-governmental organization (NGO) founded in 2016, with a mission to boost youth engagement in online news, with a goal to help young people in cross-cultural understanding and respect of human rights, policy and decision making.
Helping young people understand the news
BACKGROUND | Case study
Study researcher took the sample of 500 students from few universities from Balkans using purposive and convenience sampling technique. This case study isn't concerned with preference of online vs printed newspapers.
University Students are exposed to the online newspapers
55% are exposed sometimes (once in a week or less)
33% are exposed to the online newspapers frequently (span of 1 to 2 days)
12% of the students are exposed very frequently (daily) to online newspapers
Purpose of reading online newspapers by University Students
74/100 to get information
20/100 to make opinion
15/100 for entertainment
8/100 habitually
Content preferred to be read by University Students
63/100 news
16/100 editorials
25/100 columns
9/100 features
21/100 articles
14/100 advertisements
4/100 others
Interest taken by University Students in different contents on online newspapers
(much interest/ somewhat interest/ little interest/ no interest)
Political 43 / 23 / 26 / 8
Sports 35 / 32 / 22 / 11
Terrorism 36 / 36 / 15 / 13
Showbiz 36 / 25 / 25 / 14
Crime 32 / 20 / 35 / 13
Others 10 / 6 / 4 / 80
Sports 35 / 32 / 22 / 11
Terrorism 36 / 36 / 15 / 13
Showbiz 36 / 25 / 25 / 14
Crime 32 / 20 / 35 / 13
Others 10 / 6 / 4 / 80
"We have been predicting.. that our readers are going to die and we won't have any to replace them"
Youth Culture Typography
Youth Culture was designed for the Youth Culture Matters. Inspired by blackletter type styles,
YC is developed for the young and for the old, for headlines, for news, for tattoos -
for everyone, everywhere.
