Background
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We were invited by Studio KOMPLEKT to take part in the project Take Away Sofia. It gathers Bulgarian artists from various fields with the mission to create a new identity of the Bulgarian souvenir.
Idea - The Postcard Guide
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We created a booklet called Take Away Give Away Sofia. It is a compilation of postcards, each of which is a recommendation with tips and tricks from its author on the alternative life in Sofia – bars, food, interesting sights and places to visit, extreme sports, language. Of course, they are all extremely subjective, but also quite personal.
The postcards could be kept as a memory from the city. Or they could be used as a recommendation to a friend for specific things to do or places to see in Sofia.
Limited Edition Posters
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Tubes
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To kick start the project we created a limited series of posters. All revenues from the sales will be invested in the production of the first batch of booklets.
Credits
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Creative Direction & Graphic Design - Ivaylo Nedkov
Client Service & Project Management - Vera Schwartz / Nadezhda Stefanova
Copywriter - Maria Milusheva
Illustration - Tsvetislava Koleva / BorislavaWillMadeIt / Kaloyan Toshev / Ico Ptico
Handwriting - Vera Schwartz
Photography - Vasil Germanov
