An instructional guide to naming brands for graphic designers

In this instructional book, graphic designers are informed about an aspect of a brand that is often overlooked: naming. Initially, they are getting a deeper insight into Branding and Visual Identity, in order to understand its nature, terms and definitions clearly. Later they identify methods, principles and examples of successful brand names which will form a helpful guide for their own work. This book also contains some projects developed through my MA course, each one briefly analysed and evaluated with its own specific criteria.

The design concept for the cover is based on the iconic transportation maps, connecting meaningfully with the instructional value of this book and drawing parallels between wayfinding and acquiring knowledge. The book is written in a friendly tone of voice, just like a conversation between graphic designers, asking direct questions and receiving valuable knowledge.