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    Direct mail for Grant's promoting "car pooling".
Direct Mail for Grant's promoting "car pooling".
Direct Mail for Grant's, printed on cardboard using serigraphy. Front reads "office". On the back, there were some instructions on how to use the card.
(1. Wait for your colleague to pass by to ask him for a lift. 2. Make a sexy pose and hold the card. 3. If it doesn't work, lift the skirt a bit or put your killer look on. 4. When it works, you'll be helping to preserve the planet.)

Closes with: "Try a new way of going to work. Share your trip to the office with your colleagues. The environment thanks you."

Agency: DraftFCB Lisbon
Creative Director: Duarte Pinheiro de Melo
Art director: André Breda
Copywriter: Filipe Graça