Thin Martian asked me to come up with a couple of basic concepts for 30-second animations to sit on the Amazon UK site. Their purpose was to encourage visitors to ditch their slow, clunky PC for a new Windows laptop or 2-in-1. The copy needed to be snappy, present a real-world scenario and inject a little humour. No products were featured. Instead, I was told to focus on a key selling point and have fun with it. The turnaround was a matter of hours and the concepts needed to be simple enough to illustrate without all the bells and whistles.
https://www.amazon.co.uk/b?ie=UTF8&node=13074496031 (scroll down and click along to the "modern Design" animation in the menu)