- Visually represents the activity of the company through the transformation of the rose blossom in the liquid rose oil.
- The visual merge the two main symbols, associated with the production of natural rose products and their processing in rose oil, results in a unique image.
- The symbol of the rose is implemented in a literal and figurative way, as the rose is not only a raw material, but a universal symbol of women’s beauty, love and romantics.
- The water surface is associated with cleanness and purity as an extract.
- The round form is related to wholeness and completeness. The softness of forms represents tenderness, delicacy and refinement.
- The typeface is stylish, harmonic and delicate, in order to complete the graphic logo and to distinguish itself with signature forms.
- The colors interpret the spectral diversity of the rose.
- Originality in concept will bring to instant recognition of the brand and distinction from the other similar companies on the market.
- The simple form relates to the ability of the human eye to memorize images with basic forms, but distinctive silhouette, and create the association.