FARDA BJJ
BRAND IDENTITY + PRODUCT DESIGN
Farda Brazilian Jiu-Jitsu it’s a brand that believes in the martial arts as mean to self knowledge and self expression. Those who understand life from a lens of determination, respect and discipline - as jiu-jitsu and many other arts essentially are - can reach a lifestyle that is sustainable and harmonic. Farda seeks to create the supplies needed by all BJJ fighters in their journey for learning and growing. To do so, the design team has created a brand with a visual message of expression and presence and also products of technique and resilience.
EARLY ALTERNATIVES
DEVELOPMENT
FINAL VERSION
T-SHIRTS
T-SHIRTS DETAILS
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