PROJECT INTRO
This project came from our client who plans to create a steakhouse that has a target market for urban people. The challenge of this project is how to create a restaurant brand, steak and grill house that has some values, young, dynamic and quality food and beverages. The concept that will be carried is ‘Modern Urban Youth Japanese Steak and Grill House’.


NAMING
We came with some name ideas, however after did long brainstorm, we have got some final keywords start from: Moo (refer to Cow), Tokyo (refer to Japan), Tomodachi (refer to friendly) and Tomorrow (refer to modern and future) and the final name that we used is Tomoõ, since it’s contains all those keywords.






MAKING MURALS
The idea was creating a big mural for the big wall on the 2nd floor of the restaurant. We came with a contemporary ’manga’ looks concept with a well known typical a Japanese big reptile monster attacks the urban city landscape as the main background and then came to a typical a Japanese big robot save the city even little bit late. We did the 2nd mural on the container also.











OTHER VISUAL COMPONENT



HELLONEMO ® 2017

Client
Tomoõ Steak x Grill - Malang - Indonesia

Creative Director
Caesar Aldhela

Naming
Caesar Aldhela

Strategic Planner
Nashihuddin Al Bilal

Design Team
Ardiansyah Nugraha
Aji Maulidio
Agris Wiseptya
Deddy Irawan

Illustrator
Deddy Irawan

Godzilla Mural Artwork
Gita Lugita

Photography
Bayu Nur Seto

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Tomoõ Steak x Grill Visual Branding
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