The brief told us to design our own Euclid alphabet or geometric. I did base on a square and limiting only within the square and add roundness to some edges. I link the zero and blue with zero degrees which in Celcius is the point where water turned into ice, hence the ice block-look.

The poster is my own photography. Using the terracotta clay that I shape accordingly and painted with pale blue. Placed in an empty freezer, I recolour the poster to be more monochromatic and both smoothen and sharpen the type and finally added some smoke effects to give that cold look.