Ellinon Excellent is a “boutique” brand of premium quality Greek olive oil, whose philosophy is deeply rooted in the sacred land of Greece, a land freely offering the “gifts of the Gods”, such as the one-of-a-kind Peloponnese olive oil, the most significant product of Greek nature. The Peloponnese region has a long standing tradition in olive oil production, dating from prehistoric times.
The request was to design the logo and bottle packaging for Ellinon Excellent products, to be used for exports, inspired by ancient tradition but avoiding folklore and clearly communicating the superb quality and upper market positioning of the brand. The bottle-shape is reminiscent of the ancient “amphora”, the classic jar with a narrow neck used to store olive oil in ancient times. The logo is a modern and minimal take on the classic meander motif, loosely depicting the letter “E”. Gold foil thermal printing on matte clay bottles amplified the effect of ancient tradition vs premium quality.